Rechat is an agent platform that develops software for lead generation, CRM, marketing automation, lead management, and transaction management. Rechat sells its product to real estate brokerages. Brokerages then offer this service to their agents.
Brokerages sign up for Rechat, and their agents use the software to help market to and support clients.
Rechat likely charges a monthly or annual fee for its software. These are often negotiated directly with brokerage partners and are not openly shared.
Rechat likely generates most of its revenue from monthly or annual software fees paid by partner brokerages.
Rechat is privately held. Rechat received an investment from real estate brokerage Douglas Elliman in 2021.