Agents, teams, or brokerages sign up for BoomTown and use the software to help market to and support their clients.
BoomTown charges a monthly fee for its software. According to most sources these fees start at around $1,000 per month.
BoomTown acquired Real Contact, a lead qualification service in 2018. BoomTown also merged with Verse.io in 2019, bringing on other lead generation services such as Home & Money. BoomTown also acquired Brokermint, a brokerage and back office platform, in March of 2021.
BoomTown is privately held.