Market Leader is an agent platform that develops software for lead generation, IDX websites, CRM, marketing automation, and lead management. Market Leader sells its product to real estate agents, teams and brokerages.
Agents, teams, or brokerages sign up for Market Leader and use the software to help market to and support their clients.
CINC charges a monthly fee for its software. According to most sources these fees start at around $130 per month per agent.
Market Leader was acquired by Constellation Real Estate Group in 2015. It was previously owned by Trulia.