UpEquity

Parent company:
UpEquity

Product takeaways

  • UpEquity is a digital mortgage company and trade up service that helps buyers make an all-cash offer on a new home.
  • Buyers make an all-cash offer using UpEquity’s cash and are able to close with a traditional mortgage in their name.
  • UpEquity does not charge directly to provide an all-cash offer but does generate revenue from a commission in brokering or selling the loan.
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What is UpEquity?

UpEquity is a digital mortgage company and trade up service that helps buyers make an all-cash offer on a new home.

How does UpEquity work?

Buyers apply online and UpEquity works with buyers and real estate agents to make all-cash offers using UpEquity’s cash. Once an offer is accepted, the buyer closes with a competitive rate and a traditional mortgage in their name, typically in 21 days or less.

How much does UpEquity cost?

UpEquity’s cash offer program is free for customers. The associated costs are similar to any mortgage-backed home purchase, such as appraisals, taxes, and closing costs. Only if a buyer uses UpEquity’s cash to win an offer and then chooses to use another lender for mortgage services, then there is a 1% Fee for Purchase.

How does UpEquity make money?

UpEquity generates revenue by leveraging the risk of potentially purchasing the house into a commission from brokering or selling the loan.

Who owns UpEquity?

UpEquity is privately held.

This post was last updated on: 

UpEquity

alternatives and competitors

The following companies are all part of the following category:
Trade up service
. They are best defined as 
Services that help home buyers sell their current home before they buy their new home.
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