REDX develops call management and dialing software as well as lead list databases that helps real estate agents scale their prospect and client calling. REDX also offers an integrated CRM system.
Agents and teams sign up for REDX and either purchase lead databases in their market or import prospective leads. Agents can then call their contacts directly through the software at a higher rate than they could manually.
REDX charges a monthly fee per agent for its software and lead lists. According most sources, software fees start at ~$100 per month per agent and lead lists start at ~$100 per list per month.
REDX generates most of its revenue through monthly subscription fees for software and lead lists.
REDX is privately held.