Reali is a trade up brokerage that helps a buyer make an all-cash offer on a new home before selling their current home. Reali also offers standard buy and sell brokerage services. Reali is owned by one corporate entity and does not operate franchises in the US.
Buyers who also need to sell a new home use Reali to find a new home. When the buyer is ready to purchase, Reali helps the buyer make a cash offer on the new home. Reali will buy the new home, the buyer can move into the new home, and Reali will then try to sell the buyer's existing home. On the sale of the existing home, the buyer will purchase the home back from Reali. Buyers and sellers can also independently work with Reali to buy or sell their home. In those cases, Reali provides the buyer or seller with an agent team who helps them with every stage of the process for buying and selling.
Reali charges a 5.0% commission for helping on both the buyer or seller sides of a transaction. Reali offers a rebate of up to 1% of for buyers that work with Reali. Reali offers sell-only services for 1-2.5% commission based on the level of support ranging from a cash offer on a buy and sell (highest price), home prep services for listings (middle price), or basic listing services.
Reali primarily generates revenue through real estate commissions from buyers and sellers paid on a successful home purchase or sale. Reali also generates money through ancillary services such as mortgage and title insurance.
Reali is privately held.
Orchard employs agents as full-time employees. As a result, agents are paid a salary and smaller sales commission by the brokerage rather than being paid entirely based on sharing commissions via a traditional commission split.
Reali employs agents as full-time employees rather than independent contractors.
Reali acquired Lenda, an online mortgage lender, in April of 2019. Lenda has since been integrated into Reali's mortgage lending operation and no longer operates independently.