Leanprop | HomeLight overview, pricing, and reviews

Parent company:

Website:

https://www.homelight.com/

Product takeaways

HomeLight is an agent search and referral service. HomeLight helps consumers find real estate agents.
HomeLight makes money on referral fees. These are paid by the agent when a lead converts to a sale.
HomeLight has started helping with mortgages and iBuyer introductions.

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What is HomeLight?

HomeLight is an agent search and referral service. HomeLight helps consumers by matching them with a relevant real estate agent. HomeLight also helps consumers with home loans and finding iBuyers.

How does HomeLight work?

Consumers search HomeLight for agents that are a strong fit. HomeLight then suggests real estate agents who are likely a good fit based on data.

How does HomeLight make money?

HomeLight charges partner real estate agents for closed transactions. When a HomeLight buyer or seller lead buys or sells a home, the agent who received the lead pays a referral fee. This fee is likely around 25% of the gross commission of the transaction. Most services are free for consumers. HomeLight also offers trade up and cash offer services as well as mortgages.