First develops software that helps real estate agents assess their lead database for contacts who are likely to sell based on various data sources. First is only available to RE/MAX agents.
RE/MAX agents sign up for First and then sync their relevant contacts from their phone and email to First. First will then filter and score contacts for how likely they are to sell First also provides reminders to reach out to likely sellers.
According to most sources, First charges a quarterly fee starting at ~$175 per quarter.
First likely generates most of its revenue from quarterly software fees paid by agents.
First was acquired by RE/MAX, a national brokerage franchise, in December of 2019.