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All of the Leanprop posts.
Latest Posts
Real Estate Primer
What real estate agents do
How agents help their buy, sell, rent, and property management clients
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Real Estate Primer
What you need a real estate license for
What agents can’t do. And what you can’t do if you don’t have a license.
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Real Estate Primer
How to start a real estate brokerage
The steps involved in starting a brokerage and expanding to new markets.
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Real Estate Primer
Real estate product audiences and monetization strategy
An overview of the different types of tech products in real estate, including who they focus on and how they make money.
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Real Estate Primer
Agent tools - Comparative Market Analysis (CMA)
Technology agents use to advise clients on pricing homes for sale
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Real Estate Primer
Agent tools - transaction management and back office
Technology agents use to manage each step of the closing process and how brokerages track this data for compliance and accounting.
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Real Estate Primer
Agent tools - paying for and handling leads
The tools agents use to pay for leads and manage them.
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Real Estate Primer
Residential real estate market size and trends
An overview of how big residential real estate is and what important economic trends to watch.
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Real Estate Primer
Agent tools - Customer relationship management (CRM)
Technology agents use to manage their contacts and stay in touch with their sphere of influence.
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Real Estate Primer
Real estate agent marketing for new business
How real estate agents generate new clients for home purchases, sales, and rentals.
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