Posts

All of the Leanprop posts.

Latest Posts

Real Estate Primer

Residential real estate market size and trends

An overview of how big residential real estate is and what important economic trends to watch.
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Real Estate Primer

Residential brokerages and how they work

What real estate brokerages do, why they exist, and how relevant they are in real estate.
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Real Estate Primer

How to start a real estate brokerage

The steps involved in starting a brokerage and expanding to new markets.
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Real Estate Primer

What you need a real estate license for

What agents can’t do. And what you can’t do if you don’t have a license.
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Real Estate Primer

Best real estate resources

A list of the best real estate news sources to bookmark and data sources for additional research.
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Real Estate Primer

Real estate product audiences and monetization strategy

An overview of the different types of tech products in real estate, including who they focus on and how they make money.
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Real Estate Primer

Real estate agent marketing for new business

How real estate agents generate new clients for home purchases, sales, and rentals.
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Real Estate Primer

Real estate agent marketing strategies for listings

How real estate agents generate leads for their client’s sale and rental listings.
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Real Estate Primer

Agent tools - the MLS, listing, searching, and sharing

Technology agents use to search for, share, and tour homes with their clients.
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Real Estate Primer

Agent tools - Comparative Market Analysis (CMA) and valuations

Technology agents use to advise clients on pricing homes for sale
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