Posts

All of the Leanprop posts.

Latest Posts

Real Estate Primer

What real estate agents do

How agents help their buy, sell, rent, and property management clients
Read More
Real Estate Primer

What you need a real estate license for

What agents can’t do. And what you can’t do if you don’t have a license.
Read More
Real Estate Primer

How to start a real estate brokerage

The steps involved in starting a brokerage and expanding to new markets.
Read More
Real Estate Primer

Real estate product audiences and monetization strategy

An overview of the different types of tech products in real estate, including who they focus on and how they make money.
Read More
Real Estate Primer

Agent tools - Comparative Market Analysis (CMA)

Technology agents use to advise clients on pricing homes for sale
Read More
Real Estate Primer

Agent tools - transaction management and back office

Technology agents use to manage each step of the closing process and how brokerages track this data for compliance and accounting.
Read More
Real Estate Primer

Agent tools - paying for and handling leads

The tools agents use to pay for leads and manage them.
Read More
Real Estate Primer

Residential real estate market size and trends

An overview of how big residential real estate is and what important economic trends to watch.
Read More
Real Estate Primer

Agent tools - Customer relationship management (CRM)

Technology agents use to manage their contacts and stay in touch with their sphere of influence.
Read More
Real Estate Primer

Real estate agent marketing for new business

How real estate agents generate new clients for home purchases, sales, and rentals.
Read More