A listing presentation is a meeting where a seller’s agent pitches their services to a home seller. A seller’s agent will present their own credentials, a marketing plan, and how they would price the home.
Like a job interview, a listing presentation can vary from client-to-client. But most listing presentations involve a comparative market analysis, data on the local market, a suggested home valuation for the property, a sample marketing plan, and the agent’s unique advantage over others who may be pitching for the same home. Many agents bring printed and digital materials to reinforce these topics.
Listing presentations are a critical part of a listing agent’s job. Many sellers will interview multiple agents to decide who to hire. Luxury listings are particularly competitive in this regard. As a result, seller's agents spend a significant amount of time and money on listing presentations. Brokerages and agent software often focus on helping agents create better listing presentations.