An agent search portal helps buyers and sellers search for real estate agents. These sites offer data on each agent, including their prior performance, reviews, and specialties. Customers are often recommended agents based on the type of home they are buying or selling.
Most agent search portals are paid by buyer’s and seller’s agents for referrals that turn into sales. Some agent search portals charge a fee to agents per lead.
Homelight is the most popular agent search portal ranked by site traffic. But there are several other competitors, including UpNest and LemonBrew.