Real Estate Primer

Changing real estate through financing innovation

Companies that are improving the real estate experience with finance and technology.

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Residential real estate market size and trends

An overview of how big residential real estate is and what important economic trends to watch.

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Real estate portal consolidation and new approaches

The real estate technology companies capturing the most consumer attention. And how they’re changing from their original business models.

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Commercial home purchasers, iBuyers, and FSBO listings

The companies supporting the purchase and sale of single-family homes without agents.

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Independent brokerages and their modern competitors

How the largest corporate owned brokerages work. And how modern technology-driven discount and luxury brokerages are trying to replace them.

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Franchise models and cloud brokerages

Brokerage models that focus on scaling agent counts rapidly.

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The modern residential real estate ecosystem

Companies and approaches shaping the future of residential real estate.

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Consumer real estate portals

Technology targeted at end clients and broader consumers.

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Residential real estate agents

A quick starting overview of the most important terms relating to real estate agents. Learn who to call what and how agents get licensed.

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Residential brokerages and how they work

What real estate brokerages do, why they exist, and how relevant they are in real estate.

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Real estate agent marketing strategies for listings

How real estate agents generate leads for their client’s sale and rental listings.

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How real estate agents are paid

How a home sales commission translates to agent earnings

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Real estate agent statistics

Details on the average real estate agent, who is probably not as active as you think.

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Agent tools - the MLS, listing, searching, and sharing

Technology agents use to search for, share, and tour homes with their clients.

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Best real estate resources

A list of the best real estate news sources to bookmark and data sources for additional research.

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Real estate agent marketing for new business

How real estate agents generate new clients for home purchases, sales, and rentals.

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Agent tools - Customer relationship management (CRM)

Technology agents use to manage their contacts and stay in touch with their sphere of influence.

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Agent tools - paying for and handling leads

The tools agents use to pay for leads and manage them.

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Agent tools - transaction management and back office

Technology agents use to manage each step of the closing process and how brokerages track this data for compliance and accounting.

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Agent tools - Comparative Market Analysis (CMA)

Technology agents use to advise clients on pricing homes for sale

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Real estate product audiences and monetization strategy

An overview of the different types of tech products in real estate, including who they focus on and how they make money.

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How to start a real estate brokerage

The steps involved in starting a brokerage and expanding to new markets.

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What you need a real estate license for

What agents can’t do. And what you can’t do if you don’t have a license.

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What real estate agents do

How agents help their buy, sell, rent, and property management clients

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Agent tools - agent platforms and brokerage technology

An overview of technology platforms that help agents every stage of their workflow.

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Agent tools - websites and marketing automation

The tools agents use to build their organic web presence and create custom branded materials.

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