Real Estate Primer
Changing real estate through financing innovation
Companies that are improving the real estate experience with finance and technology.
Continue reading →Residential real estate market size and trends
An overview of how big residential real estate is and what important economic trends to watch.
Continue reading →Real estate portal consolidation and new approaches
The real estate technology companies capturing the most consumer attention. And how they’re changing from their original business models.
Continue reading →Commercial home purchasers, iBuyers, and FSBO listings
The companies supporting the purchase and sale of single-family homes without agents.
Continue reading →Independent brokerages and their modern competitors
How the largest corporate owned brokerages work. And how modern technology-driven discount and luxury brokerages are trying to replace them.
Continue reading →Franchise models and cloud brokerages
Brokerage models that focus on scaling agent counts rapidly.
Continue reading →The modern residential real estate ecosystem
Companies and approaches shaping the future of residential real estate.
Continue reading →Consumer real estate portals
Technology targeted at end clients and broader consumers.
Continue reading →Residential real estate agents
A quick starting overview of the most important terms relating to real estate agents. Learn who to call what and how agents get licensed.
Continue reading →Residential brokerages and how they work
What real estate brokerages do, why they exist, and how relevant they are in real estate.
Continue reading →Real estate agent marketing strategies for listings
How real estate agents generate leads for their client’s sale and rental listings.
Continue reading →How real estate agents are paid
How a home sales commission translates to agent earnings
Continue reading →Real estate agent statistics
Details on the average real estate agent, who is probably not as active as you think.
Continue reading →Agent tools - the MLS, listing, searching, and sharing
Technology agents use to search for, share, and tour homes with their clients.
Continue reading →Best real estate resources
A list of the best real estate news sources to bookmark and data sources for additional research.
Continue reading →Real estate agent marketing for new business
How real estate agents generate new clients for home purchases, sales, and rentals.
Continue reading →Agent tools - Customer relationship management (CRM)
Technology agents use to manage their contacts and stay in touch with their sphere of influence.
Continue reading →Agent tools - paying for and handling leads
The tools agents use to pay for leads and manage them.
Continue reading →Agent tools - transaction management and back office
Technology agents use to manage each step of the closing process and how brokerages track this data for compliance and accounting.
Continue reading →Agent tools - Comparative Market Analysis (CMA)
Technology agents use to advise clients on pricing homes for sale
Continue reading →Real estate product audiences and monetization strategy
An overview of the different types of tech products in real estate, including who they focus on and how they make money.
Continue reading →How to start a real estate brokerage
The steps involved in starting a brokerage and expanding to new markets.
Continue reading →What you need a real estate license for
What agents can’t do. And what you can’t do if you don’t have a license.
Continue reading →What real estate agents do
How agents help their buy, sell, rent, and property management clients
Continue reading →Agent tools - agent platforms and brokerage technology
An overview of technology platforms that help agents every stage of their workflow.
Continue reading →Agent tools - websites and marketing automation
The tools agents use to build their organic web presence and create custom branded materials.
Continue reading →